Sept. 11, 2025

Warning: Big Ag’s Power Play May Put "Regenerative" at Risk

Warning: Big Ag’s Power Play May Put "Regenerative" at Risk
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Warning: Big Ag’s Power Play May Put "Regenerative" at Risk

Regenerative agriculture is everywhere — in headlines, on packaging, in corporate sustainability campaigns. It’s inspiring, but it’s also dangerously vague. In this solo episode of One Bite is Everything, Dana DiPrima pulls back the curtain on what regenerative is supposed to mean, how it lacks clear standards, and how Big Ag is hijacking the idea to polish its image while sidelining small farmers.

You’ll learn:

  • Why regenerative agriculture has no universal standard — and why that matters.
  • How corporations like PepsiCo and General Mills are using the term to greenwash conventional farming.
  • What’s at stake for small farmers and conscious eaters if regenerative remains undefined.
  • How this fits into the bigger picture of a looming food crisis.

This episode also sets the stage for upcoming conversations with Evan Harrison of Kiss the Ground and Toni Farmer, an adjunct professor at UPenn with a master’s in regenerative agriculture.

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